Mark Bowser’s Sales Success was a fun, interesting and informative read. It covers the basics of the selling process, or more accurately, what it takes to succeed in sales, very well. Because I’m a sales professional I read one to two sales books a month. They range from very boring, dry and hard to read to those few that engage, inform and educate. Sales Success leans heavily to the latter, intertwining snippets from various sales trainers, some well know like Zig Ziglar, Tom Hopkins and Tony Alessandra, some not so well known (at least by me) within a simple narrative that serves to move the story along and tie everything together.
If you are new to sales this could serve as your only resource and you would do well executing what it teaches…positive mindset, a proper and well thought out sales process, understanding the customer, establishing rapport, learning to close and keeping the long-term in mind.
I continue to believe that the basics of the selling process are simple and it’s how disciplined, focused and determined the sales person is in executing the sales process that makes the difference. If you want the keys to sales success they are right here in this book. The rest is up to you.